In 2015, I walked by an available space in the exciting ‘De Pijp’ neighbourhood in Amsterdam and imagined a pizza shop with my favourite name Mastino on the front.
Why Mastino? In Italian, if you are a Mastino you are a go-getter, not to mention that it was my Nonno Giovanni’s nickname back in Sicily.
I felt it was the time for a new type of Pizza: plant-based, healthy, fresh, colourful, and tasty with a large variety of vegan cheese. It is important to me to cater to the growing vegan and plant-based community and all who enjoy pizza made with passion and love. It still makes me feel proud to think we were the first all-vegan, plant-based Pizza to go place in The Netherlands.
Each Pizza carries my emotions, my temperament, my ambition to please people and my love of life and the planet we all live on.
With love, Novella